Doctor’s Digest®

Practice Rx by Doctors Digest, Click to access

Bridging the gap…between the business of medicine and the practice of medicine.

Current Issue:
Becoming a 5-star Practice

  • What Makes a 5-star Practice?
  • Great Customer Service
  • Non-physician Providers in Your Office
  • Must-have Technology
  • Overcoming Obstacles

Now, Doctor’s Digest On Demand 24/7!

The Doctor's Channel

A Brief History

Doctor’s Digest launched in 2005, and was a resounding success. In February 2005, the first issue mailed to 101,000 high-prescribing office based physicians, featuring the single topic ranked #1 in market research: Error-Proofing Your Practice.

Response was overwhelmingly positive—78.9% asked to receive Doctor’s Digest, 76% reported finding it a credible source with 51% saying the information was new to them.*

In additional research**:

  • 90% of those surveyed considered practice-related, non-clinical information very important to them
  • 72% heavily favored solutions to specific problems or needs versus a general editorial overview
  • 97% found the digest format for non-clinical publications as—or more—useful than a journal or newspaper presentation
  • Over 80% of physicians surveyed said they would like to receive Doctor’s Digest †

Recent Milestones and Launches

2010 started off with a bang:

  • HCP Live named us as one of the Top 10 Podcasts for Physicians
  • ISMP, our partner in our new PracticeRx by Doctor’s Digest FREE Medical iPhone/iPod Touch App was covered in the Wall Street Journal, resulting in an onslaught of physicians registering for our App.
  • High-prescribing MDs are starting to respond via Text and 2D barcode scan to our mobile offerings: Doctor’s Digest is the only medical journal with a mobile-compatible microsite and built in consumer response technology from our partner Augme Mobile Health (www.augmemobilehealth.com), enabling physicians to access our expert editorial from any mobile phone (Text DIGEST to 87415).

In 2009 we made significant investments in our e-offerings…with great results

  • The Institute of Safe Medication Practices (ISMP) partnered with Doctor’s Digest on a new PracticeRx by Doctor’s Digest iPhone/iPod Touch App. This free Medical App features exclusive PUSH technology and Live-Time Alerts for HCPs.
  • We launched Doctor’s Digest on Facebook and Twitter. Rncentral.com named our Twitter feed as one of the top 11 publication feeds for medical students.
  • By March 2009, page views on our website www.doctorsdigest.net totaled over 220,000 with over 8,000 physicians registered for free e-subscriptions
  • We launched our FREE Doctor’s Digest Application (App) on the iPhone/iPod Touch in the “Medical” category, with “Essential Practice Tips,” instant access to our archive of back issues, Key Word search and free e-subscriptions, and have over 16,000 physicians registered for twice weekly updates. MDNet Guide cited our original App as one of the top 15 Apps for physicians.
  • We added the Essential Practice Tips feature to our website, where non-iPhone users can get 10 new tips per month and all tips are organized by topic for future reference.

2008 was a big year for Doctor’s Digest.

  • 28 medical schools and associations included Doctor’s Digest content in their curricula, and/or distributed it to their members via e-subscriptions, and we are featured on many medical association sites.
  • Our content partnership with The Doctor’s Channel debuted with a stellar line-up of vodcasts on www.thedoctorschannel.com, an online community for HCPs known as the “YouTube for physicians.” Physicians featured in our 2009 videos will include Charles Young MD, Patrick C. Alguire MD and B. Dale Magee MD, among others. Doctor’s Digest vodcasts currently receive between 5,000-7,300 downloads and are available for sponsorship.
  • We produced a series of podcasts to be housed on www.DoctorsDigest.net and Pharma websites. These snappy, fast-fact podcasts have real muscle behind them: they offer the listener free access to the entire corresponding e-edition of Doctor’s Digest for complete information on the podcast topic.
  • We promoted MEMO-Snap™ Medical Memo & Coding Management tool for HCPs to ensure accurate medical record-keeping and to capture after-hours telephone and online patient encounters for third party reimbursement.
  • We launched “Front Desk Digest,” an educational print and e-newsletter for physician front desk and office staff.

*According to a check study by The Matalia Group.

**Research conducted in November 2004 by The Matalia Group, and echoed by a PERQ/HCI Corporate Custom Study.

†The questionnaire did not mention the Digest would be free of charge. Market research studies suggest that this typically increases the estimate of those interested parties by 5% -10%