Doctor’s Digest®

Bridging the gap…between the business of medicine and the practice of medicine.

In This Issue:
Primary Care and the Medical Home

Current Issue:Primary Care and the Medical Home

It may surprise you to find that a strategy to reshape primary care to focus on the patient and not incentives is actually getting a chance to prove itself. That approach is the patient-centered medical home. The idea, which has the support of the American Academy of Family Physicians, the American Academy of Pediatrics, the American College of Physicians, and the American Osteopathic Association, is now being tested in pilot programs that have engaged payers and collaboratives alike.

This issue of Doctor’s Digest explores why support is burgeoning now for the medical home, and describes the tools you’ll need to make the transition for your practice.

Now, Doctor’s Digest On Demand 24/7!

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A Brief History

Doctor’s Digest launched in 2005, and was a resounding success. In February 2005, the first issue mailed to 101,000 high-prescribing office based physicians, featuring the single topic ranked #1 in market research: Error-Proofing Your Practice.

Response was overwhelmingly positive—78.9% asked to receive Doctor’s Digest, 76% reported finding it a credible source with 51% saying the information was new to them.*

In additional research**:

  • 90% of those surveyed considered practice-related, non-clinical information very important to them
  • 72% heavily favored solutions to specific problems or needs versus a general editorial overview
  • 97% found the digest format for non-clinical publications as—or more—useful than a journal or newspaper presentation
  • Over 80% of physicians surveyed said they would like to receive Doctor’s Digest †

Recent Launches and Milestones

  • By March 2009, page views on our website www.doctorsdigest.net totaled over 220,000 with over 8,000 physicians registered for free e-subscriptions
  • We launched our FREE Doctor’s Digest Application (App) on the iPhone/iPod Touch in the “Medical” category, with “Essential Practice Tips,” instant access to our archive of back issues, Key Word search and free e-subscriptions, and have over 4,500 physicians registered for twice weekly updates.
  • We added the Essential Practice Tips feature to our website, where non-iPhone users can get 10 new tips per month and all tips are organized by topic for future reference.

2008 was a big year for Doctor’s Digest.

  • 28 medical schools and associations included Doctor’s Digest content in their curricula, and/or distributed it to their members via e-subscriptions, and we are featured on many medical association sites. We anticipate our partnerships with medical associations and universities to increase in 2009!
  • Our content partnership with The Doctor’s Channel debuted with a stellar line-up of vodcasts on www.thedoctorschannel.com, an online community for HCPs known as the “YouTube for physicians.” Physicians featured in our 2009 videos will include Charles Young MD, Patrick C. Alguire MD and B. Dale Magee MD, among others. Doctor’s Digest vodcasts currently receive between 5,000-7,300 downloads and are available for sponsorship.
  • We produced a series of podcasts to be housed on www.DoctorsDigest.net and www.TOPAMAX360.com. These snappy, fast-fact podcasts have real muscle behind them: they offer the listener free access to the entire corresponding e-edition of Doctor’s Digest for complete information on the podcast topic.
  • We introduced the Mobile version (for PDA’s, Smartphones, etc.) of our MEMO-Snap™ Medical Memo & Coding Management tool for HCPs to ensure accurate medical record-keeping and to capture after-hours telephone and online patient encounters for third party reimbursement.
  • We launched “Front Desk Digest,” an educational print and e-newsletter for physician front desk and office staff.

*According to a check study by The Matalia Group.

**Research conducted in November 2004 by The Matalia Group, and echoed by a PERQ/HCI Corporate Custom Study.

†The questionnaire did not mention the Digest would be free of charge. Market research studies suggest that this typically increases the estimate of those interested parties by 5% -10%