Bridging the gap…between the business of medicine and the practice of medicine.
Doctor’s Digest was created to fill a need unanimously voiced by physicians in a market research project headed by The Matalia Group, November 2004. This research showed that busy physicians want brief, practical and easy-to-use solutions for their non-clinical, practice-related problems so they can continue to focus their time and energy on helping patients.
Doctor’s Digest is the cornerstone of Brandofino Communications, Inc. a company dedicated to bridging the gap between the practice of medicine and the business of medicine. We have expanded our publishing enterprise to provide the same type of invaluable information to Nurse Practitioners and Physician Assistants with Clinician’s Digest, to Pharmacists with Pharmacist’s Digest and to patients with our waiting room publication, Patient’s Digest: Your Guide to Medicare Part D. Brandofino Communications has also created the MEMO-Snap line of Medical Memo and Coding Management pads for healthcare professionals and two patient/consumer versions: MEMO-Snap Message Mate, a personal planner and MEMO-Snap Patient Reminders, a follow-up tool for physicians to use at the conclusion of the patient visit.
About the Company
Jeannette Brandofino, Owner and Publisher
Jeannette is the President of Brandofino Communications, Inc., owner and publisher of Doctor’s Digest in both print, e- and mobile format, the PracticeRx by Doctor’s Digest free iPhone Medical App, Clinician’s Digest, Pharmacist’s Digest, Patient’s Digest, MEMO-Snap™ Medical Memo & Coding Management Pads and MEMO-Snap™ Message Mate. Jeannette began her career in magazine production at Medical Tribune then moved to Medical World News as General Manager. She later joined Hearst Publishing as publisher for Diversion Magazine and the Blue Book. In 1994, Jeannette joined Physicians Financial News as a partner, and later sold the company to Rogers Media of Canada where she was General Manager/Publisher.
Jeannette has won several awards in the Healthcare Industry: the Sieber & McIntyre Sales Representative of the Year Award in 1986, Botto, Roessner, Horne & Messinger Outstanding Sales Representative in 1991, and was named Sales Representative of the Year in 1995 by the Association of Medical Publications (AMP).
Brandofino Communications is committed to being on the cutting edge of technology. Doctor’s Digest is the only medical journal that is mobile-compatible. Doctor’s Digest is the only practice management publication cited by RNcentral.com as a top 100 Twitter feed for medical students and the Doctor’s Digest Essential Practice Tips App was named one of the top 15 Apps by MDNet Guide.
Jeannette was on the AMP Nexus Award Committee for several years and was elected to the AMP Board of Directors in 2004 on which she served from 2004-2006.Paula S. Katz, Editor
Paula S. Katz brings a wealth of practice management knowledge and stellar editorial experience to her new position. She has edited and written for a physician audience for more than 20 years. She was Executive Editor of the ACP Observer, an award-winning monthly magazine of the American College of Physicians, and Senior Editor of Medical Economics. Paula has excellent teaching credentials as a past instructor in Editing and Reporting at Temple University and developer of a web editing seminar for 4anything.com.
Frank Murphy, Ph.D., Senior Editor
Frank teaches writing and advertising in New York City and is a member of the faculty of the School of Continuing & Professional Studies at New York University. A published author, he has won awards for his work in both consumer and medical/pharmaceutical advertising. He is retired from his longtime role as creative director for a New York medical/pharmaceutical communications agency.
Linda Zani Thomas, Marketing Director
Linda has over two decades of marketing and advertising experience in the pharmaceutical industry, during which she received two National Consumer Health Information awards for her work on The Ecotrin Report publication for SmithKline Beecham. She was Marketing Director for a national women’s magazine, Women in Touch (WIT) by Gramercy Publishing, and currently publishes Lifestyles of the Fun and Special, a newsletter and website dedicated to relaxation, recreation and entertainment for children with disabilities.
Lisa Shevrin, Marketing Manager
Lisa Shevrin started her career in marketing and advertising in 1985, working in various pharmaceutical advertising agencies on the Account side, and doing marketing consulting for additional pharmaceutical agencies. She has worked on everything from launching new products to fighting generic takeovers of established brands, and has experience in direct-to-consumer advertising of pharmaceutical products and direct-to-professional advertising of consumer products. Lisa has a degree in bio-psychology and is also on the boards of several local non-profit organizations.
Patricia Hubbard, Medical Expert
Patricia is a Certified Professional Coder and a medical practice manager. Formerly a medical utilization review analyst for a major insurer, she also consults with medical practices and provides physician education with regard to medical coding, billing and compliance issues.
Gary DeFazio, Creative Director
Gary has been an art director, graphic designer, and illustrator for over 30 years. He worked as an art director for a Fortune 500 company until he opened his own firm, CoreGraphics Ink, a full-service graphic design service specializing in publication design and production. He has designed and produced publications and brochures for a number of major companies.
Gary also creates and markets his own line of humorous greeting cards. He has written and/or illustrated three children’s books.
Jane Pickering, Production Director
Jane has worked in the medical publishing industry for over 20 years. She is a partner in Lionhare Design, a print and web design company.