Bridging the gap…between the business of medicine and the practice of medicine.

July / August 2009:
Marketing for the Primary Care Physician

When you went to medical school, you were probably offered little if any instruction in marketing. Yet the challenges of healthcare today have changed the playing field. Whether you’re interested in growing your practice, retaining patients, and/or positioning yourself as an expert, it’s critical for you to get up to speed on the latest thinking in marketing strategies and cutting-edge tools that work for primary care physicians.

In This Issue:

• Introduction
• The Case for Marketing Your Practice
  Changes in the primary care practice environment and the healthcare impact of today’s tough economic times make it more essential than ever for physicians to market their services.
• Developing Your ‘Brand’ and Marketing Strategy
  Learn how to identify and use your ‘brand,’ which will be an integral part of your marketing plan. You also wll learn about the tools and tactics you’ll need to meet your marketing goals.
• Website and Social Networking Opportunities
  Learn why you need to create a cutting-edge Website and know its critical components. Then take your marketing one step further by exploring the role of social networking sites like Facebook and Twitter.
• Using Direct Mail, Publicity, and Other Tools
  Proven marketing tactics like publicity, direct mail, and advertising can be cost-effective tools. We explain how to choose what’s right for you and your budget.
• Executing and Assessing Your Plan
  Once you’ve outlined your marketing plans, we help you figure out how to get the work done, how to create a master plan that guides the process, and how to assess the success of your marketing efforts.
• Resources: For More Information